L - R Finalists in the ABP Youth Challenge Competition Lucy Donnelly, Macari, Macha McCone, Eve Furphy
The Saint Catherine’s College ABP Youth Team comprised four forward-thinking and enthusiastic Year 11 students who designed a campaign promoting a low carbon, high welfare Aberdeen Augus Beef and Brand. Their campaign entitled ‘The Steaks are High’ caught the attention of the prestigious judging panel.
As finalists in this national competition, and with the support of ABP and CAFRE, the Year 11 pupils won their own Angus cross calves to rear - worth £3,500. The pupils will eventually be entitled to pocket the profits from their resale to ABP! This innovative team will also take part in a free study trip with ABP to build their knowledge of the world of work and agri-food production. If awarded ‘Overall Winners’ in the future, the school will also stand to gain £1,000.
Pictured below is the winning team meeting their Angus calves:
Principal of St. Catherine’s College, Mrs Noeleen Tiffney, praised the achievements of her pupils: “Success in such a well-established competition is testament to the girls’ enthusiasm for the project and the extra hours given to this by Mrs Marina Feeney and Miss Niamh McCarron in our Home Economics Department. Thanks to ABP for the opportunity and to Mr Philip Macari for his support.”